Facebooked city
ANGELES CITY: I Like.
The city’s new brand was launched some days back with the express objective of creating a positive image for the city. Slanted on fun and food galore.
Like.
City tourism officer Christine Nunag readily admits the Facebookishness of the slogan, essentially drawing the inspiration from “the phenomenon of 500 million users who click three billion Facebook ‘Likes’ a day.” Which is “a way to give positive feedback.”
Like.
Nunag elaborates thus: “‘Like’ is to connect with things you care about. Most importantly, ‘I Like’ is a first aid treatment, a ‘modern’ or digital tool to counter the unlikeable image of Angeles City as seen in top pages of internet search engines.” Yes, even at infamous Fields Avenue, there’s more, much more than sleaze.
Like.
A video on the things that one can “like” about Angeles City comprised the initial collateral for the new brand. It is, Nunag says, but the first of a series of audio-visual presentations that will target different market profiles in the coming months, together with print and social media promotions.
Like.
Nunag says the new brand seeks to raise awareness of and deepen appreciation for what the city has to offer and to encourage local pride: “When we are proud of our city, it is easier to sell it as a tourism destination.” Like.
Toward that direction, the city will “embark on a landmark project to culturally map the 33 barangays.” This will entail research and documentation of the stories and memories of Angeles City and “uncover tangible, intangible, natural and built resources.”
Like.
The cultural mapping will be undertaken with the help of the University of Sto. Tomas Center for Conservation of Cultural Property and Environment.
Unlike.
So why does the city have to “import” from UST? Cannot the Center for Kapampangan Studies of Holy Angel University handle the cultural mapping of its own city?
Tag Robby Tantingco, CKS director. Tag Fray Francis Musni, CKS archivist. Tag Marco Nepomuceno, Carmen Mactavish, Jiji Paras and the rest of the city culturati.
Like. Comment. Share.
The city’s new brand was launched some days back with the express objective of creating a positive image for the city. Slanted on fun and food galore.
Like.
City tourism officer Christine Nunag readily admits the Facebookishness of the slogan, essentially drawing the inspiration from “the phenomenon of 500 million users who click three billion Facebook ‘Likes’ a day.” Which is “a way to give positive feedback.”
Like.
Nunag elaborates thus: “‘Like’ is to connect with things you care about. Most importantly, ‘I Like’ is a first aid treatment, a ‘modern’ or digital tool to counter the unlikeable image of Angeles City as seen in top pages of internet search engines.” Yes, even at infamous Fields Avenue, there’s more, much more than sleaze.
Like.
A video on the things that one can “like” about Angeles City comprised the initial collateral for the new brand. It is, Nunag says, but the first of a series of audio-visual presentations that will target different market profiles in the coming months, together with print and social media promotions.
Like.
Nunag says the new brand seeks to raise awareness of and deepen appreciation for what the city has to offer and to encourage local pride: “When we are proud of our city, it is easier to sell it as a tourism destination.” Like.
Toward that direction, the city will “embark on a landmark project to culturally map the 33 barangays.” This will entail research and documentation of the stories and memories of Angeles City and “uncover tangible, intangible, natural and built resources.”
Like.
The cultural mapping will be undertaken with the help of the University of Sto. Tomas Center for Conservation of Cultural Property and Environment.
Unlike.
So why does the city have to “import” from UST? Cannot the Center for Kapampangan Studies of Holy Angel University handle the cultural mapping of its own city?
Tag Robby Tantingco, CKS director. Tag Fray Francis Musni, CKS archivist. Tag Marco Nepomuceno, Carmen Mactavish, Jiji Paras and the rest of the city culturati.
Like. Comment. Share.
posted by A.Caesar Z. Lacson at 3:42 PM
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